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The latest AAMI campaign via Ogilvy Australia, Melbourne, taps into “bargain regret” – when the lure of a bargain goes pear-shaped.

From popcorn exploding vacuums to rogue smoking Stairmasters, the 60-second launch film showcases the repercussions of going for the cheapest option.

Says Lenna Boland, group creative director, Ogilvy…

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