Bonds has unveiled its latest campaign ‘The Never Ending Nappy’ with the launch of its new Wonderbums reusable nappy, via Special Australia.

The campaign subverts the cutesy tropes of common nappy advertisements with a fresh and truthful tone.

It showcases a presumably sleep deprived Dad in the midst of a nappy change, having the realisation that Wonderbums can be used over…and…

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