Amazon and Starlight tribute the late Johnny Ruffo with Christmas music video


This is part of Mumbrella’s 2023 Christmas campaign coverage. Click here to see other articles in the series. 

Amazon Australia and the Starlight Children’s Foundation have released a feel-good, tear-jerking festive music video, featuring ARIA award-winning Coodjinburra singer Budjerah and the late Johnny Ruffo.

As part of an annual initiative, Amazon enlisted the help of seven…



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Emporium Melbourne takes a unique approach to Christmas


This is part of Mumbrella’s 2023 Christmas campaign coverage. Click here to see other articles in the series. 

Melbourne CBD’s luxury shopping centre, Emporium Melbourne, has unveiled its festive campaign that celebrates ‘untraditional traditions’ – the moments that make Christmas special for individuals and their families.

With the view that traditions are not…



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Mindshare retains $65M Foxtel Group media account


Mindshare has extended its near decade long partnership with Foxtel Group after retaining its media account for a further three years, Mumbrella can reveal.

The account, thought to be valued in the region of $65 million, encompasses Foxtel Group’s media strategy, connections planning and media buying for all offline channels across Foxtel Group’s portfolio of entertainment and…



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Coles and Woolworths to front Senate over price gouging


Coles and Woolworths are set to be grilled at an upcoming Senate inquiry that will look into price gouging during Australia’s cost of living crisis.

The inquiry, which is expected to move through the Senate this week, will examine the costs and revenues of both supermarket chains which both reported profits of over $1 billion earlier this year.

The Greens party is leading the charge on…



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Zitcha teams up with Broadsign to drive better integration in retail media and OOH


Retail media platform Zitcha has leveraged Broadsign’s out-of-home (OOH) technology in a new integration that will allow retailers to maximise and monetise in-store display networks.

The partnership will support retailers and their advertising partners to develop more holistic offsite marketing strategies, enabling advertisers to easily view and book in-store inventory, review…



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