Global ad spend will grow by 9.2% in 2022, overtaking pre-pandemic levels, according to Dentsu’s latest forecasts.

The advertising market will reach US$745 billion (A$1 trillion), exceeding 2019 spend by US$117.2 billion (A$166 billion).

In Australia, ad spend is forecast to grow 6.1% in 2022 after a 17.6% jump in 2021.

In APAC, overall ad spend growth is boosted by key sporting events such as…

Click here to check original article.

Leave a Reply

Your email address will not be published.

You may use these <abbr title="HyperText Markup Language">HTML</abbr> tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>