Advertisers are blowing at least 40% of their budgets on poorly placed digital ads, Next&Co’s latest quarterly Digital Media Wastage report has revealed.
Over the last quarter (April-June), Next & Co tracked 33 companies — a blend of ASX-listed, multi-national, and SMEs — with digital ad budgets of between $500,000 and $21 million, crunching data from their Prometheus media…
