Since officially launching in July 2021, the In-House Agency Council (IHAC) has grown to more than 25 members, including newly arrived brands Betfair, Bupa, Collingwood FC, Medicines Australia and  TTI Brands (Ryobi).

These join the founding members which included CUB, MYOB, Optus, Sportsbet and more.

IHAC chair Chris Maxwell said agency talent were looking for alternatives and “with the…

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