Australian Red Cross Lifeblood has launched a new campaign to encourage people to give blood, via Leo Burnett and CHE Proximity Media (CHEP).

It’s the first campaign for Lifeblood with Leo Burnett and CHEP Media, titled ‘Bloody Oath’.

In the 45-second spot, several people take the oath to give blood as often as they can, ending…

Click here to check original article.

Leave a Reply

Your email address will not be published.

You may use these <abbr title="HyperText Markup Language">HTML</abbr> tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>