Eftpos provider Smartpay has appointed independent agency The Royals as its creative agency, making it the first appointed agency partner for Smartpay.

The Royals’ remit will include brand strategy and creative, with an integrated campaign to be launched in the coming months.

Marty Pomeroy, CEO at Smartpay, said: “We were impressed with The Royals’ understanding of the payments category,…

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