Thinkerbell’s latest campaign for Bupa launches the all-new FLEXtras cover, an industry-first flexible Extras product that lets you pick a handful of Extras services you’ll actually use – and cut the ones you won’t.

The campaign launches this week on TV, social, digital and retail channels.

Bupa appointed Thinkerbell to its masterbrand creative account in December 2020.

The campaign idea…

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